Amazon Advertising Keyword Promotion Methods
Products, advertising strategies, and keywords are interrelated. The purpose is also unified, that is, in order to be more profitable, the details need to be paid more attention to, and the three factors need to be considered comprehensively.
Step 1: First you need to identify the right keywords
The correct keyword is one that survives and has a certain traffic value after being polished by the market. Only the correct keywords can bring orders and revenue, so you need to do screening and judgment when choosing keywords.
How to find the right keywords:
At this time, we need to use Amazon’s official function: brand analysis.
We turn on the background brand analysis function, enter the search term of the current product, and the search result reflects the current ranking of the keywords related to the search term.
For example, we search for the search term sunglasses in Brand Analytics. You can see that the number one keyword is sunglasses womens. So if we’re really doing women’s sunglasses, then using this keyword will get more traffic.
How to determine the trend of a keyword
Products have a life cycle. Correspondingly, keywords will also increase or decrease in ranking. There will also be situations where keywords fall out of the ranking and enter the ranking, but it is difficult to judge only based on the current Amazon official data.
Does that mean there is no way? In fact, it is not. At this time, we need some tools to realize our ideas.
Here, install the ABA plug-in, and then put the mouse on the keyword, we can see the weekly ranking trend of 12 months (52 weeks). From this trend, we can judge what belongs to this keyword and product at this time. Cycle, if the display is on the rise, you need to hurry up to put advertisements in order to seize the market as soon as possible.
Step 2: Determine what stage the product is in and promote it in a targeted manner
We know that the product cycle is divided into the new product period, the promotion period and the mature period. Different periods have different needs for advertising promotion. Only by targeting can achieve the effect of getting twice the result with half the effort.
New product period:
For products in the new product period, when there are no very good reviews and star ratings, the quantitative indicators are not very realistic. At this time, exposure is the main focus. If it is a product with a relatively high unit price, there will be dozens of clicks, or no. Don’t worry at this time. Consumers of commodities with relatively high unit price will also compare left and right when purchasing, and it will take a long time to place an order for purchase, so there is no need to worry about this.
The promotion period mainly depends on the conversion. During this period, the amount of comments began to accumulate slowly, and the front page was gradually optimized. It was a period when the main focus was on conversion. This is a period where resources are needed to accumulate conversions. The advertising data in the background is combined with the specific display of the front desk, and then the details are modified. To achieve the best adjustment of your product conversion rate.
In the mature stage, the conversion rate is sufficient, and at this time, more efficient conversion is pursued, so the point to focus on at this time is Acos. The advertising strategy is to ensure as much profit as possible. At this time, the conversion rate is basically fixed. The lower the Acos, the more worthy of investment. If you spend ten dollars, you can get 5 words, so why don’t you try spending twenty dollars. What about US dollars?
To sum up, products, advertising strategies, and keywords are interrelated. The purpose is also unified, that is, in order to be more profitable, the details need to be paid more attention to, and the three factors need to be considered comprehensively.
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