How Brand Merchants Sell on Amazon

If you’re reading this, you’ve probably heard many success stories of people and businesses selling on Amazon. Some of these are wholesale companies, while others are third-party and retail arbitrage sellers. There are many success stories of these types of sellers, but in this blog we will focus on branded sellers. If you are not familiar with Amazon as a selling platform. Note the following facts:
Amazon is the largest online shopping platform in the market today.
368 million products are available on their platform.
Google has publicly claimed that Amazon is its biggest competitor in search advertising.

When purchasing a product, you may remember seeing other sellers offering the same product at a lower or more expensive price, or you are currently experiencing this as a seller.

There are thousands of sellers on the Amazon platform every day, but many of them are not properly marketed or self-managed. Our partner ASDAL is a great choice for companies planning to sell on Amazon but not sure how to get started. Amazon is a high risk; high reward platform, and you must prepare your account in the best possible way. While third-party sellers are great, retail arbitrage requires wisdom and courage, but in this article, I share five things brands or aspiring brand owners need to consider before selling on Amazon.

Register your trademark
You’ve spent months or even years developing your idea, so you should protect your brand at all costs. In traditional retail, your trademark is difficult to enforce, but on Amazon, credibility means everything. Without a trademark, you run the risk of third-party sellers, resellers, and counterfeit products. With a trademark, you have access to a variety of tools in the Brand Registry.

Build a product network
If you don’t have a Facebook page, Instagram account, or Twitter feed for your product, start creating one. If you don’t have a product network, you should connect with influencers or attend conferences and trade shows to build awareness. The purpose of building a product network or working with a team that has a product network is to make a splash for your Amazon launch. If you have a following and a decent product network.

You should prepare and plan account-wide promotions and share them to your product network. For example, in traditional retail, to increase foot traffic, stores offer discounts and promotions to shoppers. The same concept applies to Amazon, which helps with rankings and sales in the long run.

Separate your Amazon inventory
Many sellers use their extra inventory for Amazon sales. It’s fine to start out this way, but in the long run, you’ll need to separate your Amazon stock from traditional sales. It’s a blessing and a curse when you run out of stock on Amazon. On the one hand, when you don’t maintain inventory levels, your rankings may slip and customers will order from your competitors. Plus, it’s easier to keep track of what your warehouse team needs to send, and which products require additional labeling and packaging.

Overall, the reason sellers should separate their Amazon inventory levels is to ensure that you allocate the appropriate inventory each month. We recommend that you do channel forecasting. If you are at this stage, please contact DL25 to learn more about their FBA inventory conversion program, their account management, or both.

Building an Amazon Team
Teamwork makes dreams come true! Depending on the size of your account, you will need a team of 2 to 4 members to ensure all issues, emails, shipments, replenishments and cases are handled. Additionally, this ensures that all strategies are consistently reviewed, considered and implemented. If you are at this stage and need a team, be sure to contact us with any questions.

have a point of contact
When you want to grow your company and start turning to Amazon. It is important to have a point of contact for all questions. They should be the ones who communicate what your Amazon team is doing. We recommend that your contacts understand all areas of your business, from legal aspects to operations and marketing.

In most cases, this person can be your sales and marketing or community manager, and in some cases, even your general counsel. This means that one team member can inform all stakeholders about what is happening on the platform.

If you have any questions or are ready to start the Amazon process, you can contact DL25 and they can help you get started! DL25 provides teams with a software that provides a robust infrastructure with automation and reporting capabilities, enabling retail brands to simplify management on Amazon.

Leave a Reply

Your email address will not be published. Required fields are marked *