TikTok Business Report 2022

TikTok works on trends and trends work quickly. If something is popular on TikTok today, it might galvanize people’s inner shopper.

By Nicky W

There are many sides to TikTok — dance videos, cat videos and comedy sketches, to name a few. But there’s also the side of TikTok that’s helped sway the purchasing decisions of millions of people.

Can’t decide which products to add to your online store? We’ve got you covered with this list of trending products to sell in 2022.

Here are a few of the top products that have gone viral on TikTok and are worth adding to your shopping list.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, we would like to discuss with you for the trendy products in 2022,most welcome if you decide to shop from them here. Oh, and FYI — prices are accurate and items in stock as of time of publication.

Table Of Contents

Trending Beauty & Wellness products -BEAUTY IS HEALTHY

  • Massage Gun
  • Gua Sha
  • Hair wig
  • Eyeshadow
  • Blackhead Tools

Trending Home & Living products-SIMPLE IS LUXURY

  • Air Fryers
  • Blender
  • Decor Candle
  • Sink Soap
  • Dispenser
  • Vinyl Flooring
  • Mini Fridge

High demand and trending fashion items-INSPIRE YOUR STYLE

  • Tank Top
  • Crop Top
  • Dress
  • Eye Corset
  • Mini Skirt
  • Glasses

Trending Kids & Pets products-KEEP SAFE AND ADORABLE

  • Cat Scratcher
  • Finger Brush
  • Dog Bowls
  • Water Gun

Trending Beauty & Wellness products -BEAUTY IS HEALTHY

The beauty trends of 2022 are seeing significant changes, driven by a growing movement towards healthy, glowing skin, aesthetic inclusivity, and the emergence of non-toxic beauty brands.

TikTok influencers brought back the Y2K aesthetic, and makeup artists embraced nostalgic frosted eyeshadow and high-shine lips.

There’s still a lot of emphasis on bold, geometric eyes, as people sought to draw attention to the only area visible above their masks.

Massage Gun

Handheld Body Back Muscle Massager with 10 Heads and LCD Touch Screen

EDITOR’S NOTE:

TikTok Business Report 2022

Exercise is essential to a healthy lifestyle, but it’s not uncommon for many of us to forget that recovery is one of the most important parts of the process. A massage gun can make a big difference in reducing muscle soreness and speeding up rehabilitation, and there’s a huge market out there to choose from.

Like many things, massage therapy became much less accessible during the pandemic, and the market for personal massage guns exploded to fill the void. There are tons of options out there when it comes to shopping for a new massage gun, and finding the best one for your needs can certainly be a challenge.

Under the hashtag TikTok#massagetherapy, videos of users using the product have been viewed more than 789 million times.

This Google Trends graph shows the changes in demand for this type of message gun in the last years

TikTok Business Report 2022

Gua Sha

Facial massaging tool that originated in China that aims to improve blood flow, ease muscle tension, decrease puffiness, and soften fine lines and wrinkles.

EDITOR’S NOTE:

TikTok Business Report 2022

People use gua sha to treat chronic pain all over their body. They often do it alongside other complementary treatments like herbal medicine, massage, acupuncture, and heat therapy.

Under the hashtag TikTok#guasha, videos of users using the product have been viewed more than 1 billion times.

This Google Trends graph shows the changes in demand for guasha in the last years:

TikTok Business Report 2022

hair wig

Human Hair Lace Front Wigs

Human Hair Lace Front Wigs
Human Hair Lace Front Wigs

The hair wigs market is really hard to image, Customers that are less than 25 years use hair wigs and extensions mainly for functional purposes. Consumers in the age group of 35 to 44 years account for the largest market share. In 2020, consumers in the age group of between 45 and 54 years constituted 22% of the market share.

TikTok Business Report 2022

The global hair wig market is projected to grow from $2.28 billion in 2021 to $3.0 billion in 2028 at a CAGR of 4.0% in forecast period, 2021-2028

TikTok Business Report 2022

According to tiktok statistics, a wig video posted on TikTok two months ago got a lot of exposure and views.
Under the hashtag TikTok #wig, videos of users using the product have been viewed more than 10 billion times.

According to Google Trends, wigs keeps steadily increasing recent years . And there is something more important for you as an store owner. It’s the fact that they are still in demand.

TikTok Business Report 2022

Eyeshadow

Changeable Fantasy Pro Colors Eyeshadow Palette

According to statistics, the global makeup market size was USD 34.38 billion in 2020.

The COVID-19 outbreak has had a significant impact on the eye makeup market. With the increased health awareness, people have shifted their preference toward natural and eco-friendly cosmetics and it has increased the demand for good quality products Vegan, natural, organic, clean, and waterproof products. Growing adoption of eye makeup products, in order to enhance appearance, along with favorable growth of the cosmetics market and increasing demand for natural cosmetics, is driving the growth of the global eye makeup market.

Under the hashtag TikTok#eyeshadow, videos of users using the product have been viewed more than 3 billion times.

According to Google Trends, Eyeshadow demand reached a peak in the past two years, especially last year. And we believe there will be a small peak this year.

TikTok Business Report 2022

Blackhead Tools

Pimple Popper Tool Kit – Quick and Easy Removal of Pimples, Blackheads, Zit Removing, Forehead,Facial and Nose

Blackheads are one of the most common problems faced by people these days. Bad eating habits and hormonal changes lead to blackhead-related problems. In the era of technology driven beauty regimes, the tools that promises to help in the removal of blackheads is the new and innovative blackhead removing.

According to statistics, almost every blackhead girl in the world has a blackhead removal kit of her own. The most important thing is that the tool is inexpensive.

Let’s take a look at this video and the blackhead removal video received 105 million views after it was broadcast, and it is still popular up to now.

According to Google Trends, blackhead removal demand have been growing steadily increasing in the recent years.

TikTok Business Report 2022

Trending Home & Living products-SIMPLE IS LUXURY

The increase in demand for products providing enhanced comfort and convenience due to a shift in consumer preference for better home amenities influences the market demand.

Due to fast-changing lifestyles and a rise in the number of house possessions, the United States home decor market is experiencing the highest growth, with a market share of more than 60% in the North American region.

So, let’s talk about the products which are designed in order to let you make your home more modern and practical because next year will give us more opportunities to live out our fantasies!

Air Fryers

Cook various dishes, such as French fries and cookies, using heated air

TikTok Business Report 2022

The air fryer market size was valued at $894.3 million in 2018, and is expected to reach $1,425.7 million by 2026, registering a CAGR of 6.1% from 2019 to 2026. The residential end user segment led in terms of air fryer market share in 2018 and is expected to retain its dominance throughout the forecast period.

One of the reasons that air fryers have become so popular is because they offer versatility. For example, you can use them to cook fish with a crispy crust or bake cakes without using as much oil as normal. They only require a small amount of oil and are mostly fat-free.

Under the hashtag TikTok#airfryer, videos of users using the product have been viewed more than 3 billion times.

TikTok Business Report 2022

The air fryer video garnered nearly 8 million views in less than two weeks after it was posted

According to Google Trends, air fryers search volume has been increasing.This year, the air fryer continues witnessing a surge of demand in the winter seasons.

TikTok Business Report 2022

Blender

Portable Blender-A healthy lifestyle starts with a cup of fresh juice everyday!

The video has been viewed 21million times since it was posted, with an exposure rate of 15,929%

Growth in the number of fitness enthusiast, healthy eating habits as well as improved convenience are important factors driving the portable blenders market growth.

Easy availability of portable blenders on e-commerce platforms as well as stores is anticipated to create further opportunities for the market in the coming years.

This Google Trends graph shows the global changes in demand for this type of blender in the last years

TikTok Business Report 2022

Decor Candle

Ball Cube Aromatherapy Candle

Candle brings relaxation, invigoration and soothing ambience in our surroundings. Decorative candles are used for household and commercial purposes such as events, private parties, ceremonies and other special occasions.

Increase in popularity of LED candles and novelty candles across the globe is estimated to drive the decorative candles market in the near future. Currently, decor candles are also gaining popularity, as they create a pleasant and soothing ambience.

We can see the video in the tiktok, it is really impressive.

This Google Trends graph shows the global changes in demand for this type of blender in the last years:

TikTok Business Report 2022

Sink Soap Dispenser

Sink Soap Dispenser Extension Tube

TikTok Business Report 2022

The global soap dispenser market size was valued at USD 1.22 billion in 2019 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.3% from 2020 to 2027. Rising concerns about hygiene amongst the consumers across the globe and growing purchasing power of middle-class income groups are likely to drive the market.

In addition, increasing sanitation programs by various governments are foreseen to fuel the demand for soap dispensers over the forecast period. Increasing focus on cleanliness and hygiene among consumers has resulted in rising frequency of washing hands, which is driving the application of soap dispensers.

The impact of COVID-19 pandemic situation has led to an increased investment in the healthcare sector, delays in import and export and rise in online sales.

TikTok Business Report 2022

Vinyl Flooring

Luxury Vinyl Flooring and Stick Floor Tile for DIY Installation

Out of all of the different segments in the floor covering industry today, vinyl flooring without a doubt has proven to be the most popular — even among industry standards like ceramic tile, plank wood, engineered wood and laminate flooring.

Out of all of the different segments in the floor covering industry today, vinyl flooring without a doubt has proven to be the most popular — even among industry standards like ceramic tile, plank wood, engineered wood and laminate flooring.

As you can see, the number of people who are interested in purchasing Vinyl Flooring is increasing steadily from year to year, Although search has declined recently, we believe it will continue to grow in the future

TikTok Business Report 2022

Mini Fridge

Refrigerator for Skincare, Drinks, Food, Eco & Quiet, Faster Cooling

Over the past few years, participation in outdoor recreational activities including outing, picnics, camping, trekking, and adventurous road trips among the consumers of different age groups has propelled the demand for portable mini fridges.

These mini fridges are compact in size, lightweight, and consume low energy, which is perfect for storing food, beverages, and even medicines for the outdoor trips. The above-mentioned advantages are increasing the adoption of portable mini fridges among the buyers.

Under the hashtag TikTok#minifridge, videos of users using the product have been viewed more than 400 million times.

In the comment area, the netizens are stingy about their love for the product, and have asked for the link to buy, and some netizens say “buy first for respect”. Also netizens were accidentally planted grass in the video of the small storage tank, want to know where to buy.

TikTok Business Report 2022

As you can see, the number of people who are interested in purchasing mini fridge is increasing steadily from year to year.

TikTok Business Report 2022

High demand and trending fashion items-INSPIRE YOUR STYLE

Tank Top

Bras Gym Running Workout Tank Tops

Tank Top is Perfect for Layering and Available for Any Situation.A basic and essential piece of clothing for all women!This Basic Solid tank top is an Everyday tank top which is as essential piece of clothing for all women.This tank top wear fits your Casual, pajamas,running, yoga or other occasion.

According to Google Trends, We can see that Tank Top reaches an annual peak every summer around July.

TikTok Business Report 2022

Crop Top

Sexy One Shoulder Cut Out Sleeveless Slim Cami Crop Top

The global crop top market is expected to grow at a CAGR of 4.5% during the forecast period, from 2021 to 2030. The growth in this market can be attributed to the increasing demand for crop tops in various applications such as supermarkets/hypermarkets, convenience stores, independent retailers and online sales.

According to Google Trends, We can see that Tank Top reaches an annual peak every summer around July.

TikTok Business Report 2022

Dress

Women’s Floral Print Cowl Neck Ruched Spaghetti Strap Satin Slit Party Dress

When it comes to easy outfits, you can’t go wrong with our girls’ dresses. Whether she prefers floral prints, classic stripes or playful polka dots, our range has something to suit her unique personality.

According to Google Trends, We can see that the number of searches for dress has been stable, and there has been a significant increase this year.

TikTok Business Report 2022

Eye Corset

BANDAGE HOOK AND EYE DETAIL CORSET

Corset Market size is projected to reach USD 149.48 Mn units by 2027 from an estimated USD 116.33 Mn unit in 2019, growing at a CAGR of 4.7% globally.

Corsets are available in a variety of shapes, colors, fits and patterns. Other than that, over bust, under bust, less curvaceous, steel and plastic skeleton corsets can be worn under or over clothing. It can also be worn alone or with other outfits. Also, they can have different styles like zip ups, lace ups, eye closures and hooks. It can be made of lace, satin, velvet, brocade, leather or cotton or twill.

Under the hashtag TikTok#corset, videos of users using the product have been viewed more than 3 billion times.

According to Google Trends, We can see that eye corset reaches an annual peak every summer around July.

TikTok Business Report 2022

Mini Skirt

High sage green button detail braided pleated mini skirt

TikTok Business Report 2022

Owing to Quant’s position in the heart of fashionable “Swinging London”, the miniskirt was able to spread beyond a simple street fashion into a major international trend.

Mini skirts are the most fashionable skirts of the season. However, the 90s style long skirt is stylish for spring summer 2022, too. Still, if anyone asks you what skirts are in fashion for spring summer 2022, simply say – mini skirts are in fashion!

According to Google Trends, We can see that the number of searches for dress has been stable.

TikTok Business Report 2022

Glasses

Cat-eye Tortoiseshell Eyeglasses for Women

Consumers (both men and women) between 18-34 years of age are the largest consumers of sunglasses worldwide. Consumers in this age group readily spend their discretionary income on lifestyle products such as sunglasses.

Under the hashtag TikTok #sunglasses, videos of users using the product have been viewed more than 1 billion times.

According to Google Trends, We can see that the number of searches an annual peak every summer around July

TikTok Business Report 2022

Trending Kids & Pets products-KEEP SAFE AND ADORABL

Cat Scratcher

Magic Organ Cat Scratching Board

The global cat furniture and scratchers market is expected to witness a CAGR of 6.8% during the forecast period 2020-2030. As per FMI, the global cat furniture and scratchers market valuation is around US$ 875.8 million in 2020.

The U.S. currently leads the global market for cat furniture and scratchers. Sales in the U.S. account for nearly one-fourth of global sales.

TikTok Business Report 2022

The air fryer video garnered nearly 12 million views in less than two weeks after it was posted

TikTok Business Report 2022

Finger Brush

Finger Brushes for pets

TikTok Business Report 2022

The overall reduction in plaque was 79% for the manual toothbrush and 62% for the finger brush. The plaque removing efficacy of the finger brush was poorest at the approximal vestibular surfaces (55% plaque reduction) compared with the manual toothbrush (77% plaque reduction).

TikTok Business Report 2022

According to Google Trends, We can see that the number of searches for dress has been stable.

Dog Bowls

TikTok Business Report 2022

The number of dog owners has increased in the past few years. The dog bowl market is expected to grow during the forecast period due to a thriving business environment, globalization, and awareness about pet health and hygiene.

The dog bowl market is expected to grow at an exponential rate due to increasing demand for customized bowls. Rising disposable income and advantages of owning a pet has resulted in a growing number of dog owners globally.

North America is expected to lead the global dog bowl market during the forecast period

TikTok Business Report 2022

According to Google Trends, We can see that the number of searches for dog bowl has been increasing sharply.

Water Gun

TikTok Business Report 2022

With seasonal heat in full swing and people gathering together en masse for the first time since before last summer started, summer is truly, finally here. If you’re lucky enough to be near friends and family as the world continues to reopen, you might be looking for ways to kill some time in an enjoyable fashion. And there are few ways to do that better than having a good water gun fight.

TikTok Business Report 2022

According to Google Trends, We can see that the number of searches for water gun has been increasing sharply.

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TikTok Business Report 2022

By Nicky W.

Editor, shopvidi eCommerce

NIcky is the editor for the shopvidi blog, with several years of experience reporting on eCommerce news, strategies, and founder stories.

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