Whether you realize it or not, food is at the heart of our lives. Some use it as fuel, while others present the recipe as an art form. If you fall into the latter category and want to start a food blog to share your passion, then WordPress is a top platform.

With the 1 Content Management System (CMS) near you, you can work on your website and publish it in no time. What’s more, it can be extended with themes and plugins.

In this article, we will show you how to create a food blog with WordPress. Until then, we’ll give you all the context you need to get started.

How to Create a Food Blog Using WordPress

What is a food blog?

On paper, the concept seems simple enough. A food blog does what it says on the can. You’ll be posting about food regularly, although you can get there in a few different ways:

Blogging is probably all about cooking. Recipes will be an important part of your content.

You can check out restaurants and other establishments. This won’t feature too many recipes and will be heavily weighted in text and media.

This blog can comment on kitchen gadgets. In most cases, this will monetize your blog using affiliate links.

There are many other types of food bloggers out there, but we’ll focus on cooking bloggers for this post. However, once you get the basics down, you can apply them to any type of website you wish.

Why do food blogging?

In short, you will want to start a food blog because it will interest you. This may seem obvious, but you should be passionate about food-related subjects first.

If you want to make money from blogging, or otherwise share your knowledge with the public, there are several good reasons for doing so:

Starting a WordPress site is easy and quick.

Extending this, adding monetization functionality if needed is simple.

You can build a huge following because food blogs are popular.

By extension, if you have a lot of followers, you can influence the industry.

If you like these points, then creating a food blog with WordPress is for you. In fact, let’s dig a little deeper next.

What counts as a top food blogger?

If you look at some of the top blogs in the field, they all have a lot in common. Of course, food bloggers have different niches, but for recipe-based sites, there are some consistent elements:

Readable text and good typography choices.

Gorgeous images, usually taken by professionals (even passionate hobbyists).

A dedicated recipe format, usually as part of a theme or plugin (more on that later).

It’s a simple tick, but if you have those, it’s enough to get started. Depending on your exact requirements, you may want to add aspects such as related articles sections and social media feeds.

Food Article Layout

Food blogging is a simple concept, though, and your content and media cover the complexities. When it comes to some of these core elements, WordPress is ideal.

How to Create a Food Blog Using WordPress

Why WordPress should be your platform of choice

Before we get into how to start a food blog, we should talk about your website builder of choice.

We blog about many other platforms like Wix and Squarespace. By far, though, WordPress is our top pick. The reasons are as follows:

It is the most popular CMS on the market.

WordPress is open source and free (as in voice and beer).

Given the right skills, themes and plugins, you can extend the platform in any way you choose.

WordPress is safe and stable.

The community of developers, users and volunteers is very rich.

We can articulate why WordPress is amazing in the next 10,000 words. Instead, you should check out our article on the ins and outs of WordPress itself.

What it takes to start a food blog

At this point, we start to get into the “details”. Now that you understand the scope of food blogging, you can start gathering the necessary tools and services. Consider this for your website.

Most of the following are required, but if an element is optional, we will alert you in advance. Of course, if you need something specific to your vision, feel free to add it to the list.

Still, to create a food blog with WordPress, you’ll need the following:

a domain name.

Proper web hosting.


A theme that suits your goals.

Some almost essential plugins to cover security and connect with you.

More plugins help you build your site and add functionality according to your needs.

For the last one, you may want to add many aspects to your blog. For example, you might want to enhance comments, or add social media feeds. You can even connect email marketing services to your blog.

Although food-related functions should be the main focus. Recipe article format and sections are going to be important on your site, so you might argue that it’s also essential if your topic doesn’t cover such content.

In the next few sections, we’ll outline some of the more popular and valuable options, although our blog has a lot to offer on these.

How to Create a Food Blog Using WordPress

Once you know what type of food blog to start, it’s time to get up and running. Next we will cover the following steps:

Choose the right hosting platform and register a domain name.

Install and setup WordPress on your hosting.

Find and install the right theme for your website.

Choose and install plugins to help you add basic functionality.

Launch your website.

But without a host and a domain name, your website is as good as if it didn’t exist. Let’s tackle this step first.

1. Select the host and domain name

Our first step consists of two tasks, but you would normally order them together. This is because hosting is similar to your house and the domain name is the address. One without the other is not ideal.

We have a lot of hosting options, Bluehost will be used as an example in this article.


In short, it is a recommended WordPress.org host with very cheap plans. This is a great entry point for your first time using self-hosted WordPress.

Signing up for Bluehost is as easy as clicking the right button and going through the registration steps. The first choice you need to make, though, is to focus on your domain name.

Choose your domain name

Bluehost will ask you in advance if you have your own domain, or if you want to buy one from their registrar.

bluehost create a domain name or add a domain name

We think it’s a good idea to use a third-party registrar because if your hosting goes down, your domain will still work. Even so, the choice at this stage is up to you, using Bluehost’s registrar is simpler.

If you want to go the third-party route, Namecheap is our choice based on price and ease of use:


Again, according to our recommendations, the process of registering a domain name should only take a few minutes, although third-party registrars require you to do some additional setup.

2. Install WordPress and set it up

Once you’ve set up your hosting, registered your domain, and connected them together, you’re ready to install WordPress.

Since WordPress is so popular, most hosts have a quick way to install and set up the platform. Bluehost lets you do this through its dashboard – specifically the “My Sites” > “Add Site” page:

bluehost install WordPress

After clicking the option to install WordPress, you will go through several steps, such as choosing an administrative username and password. By the way, we recommend choosing a username other than admin as the username, as this will make it harder to crack.

After confirming the settings, you will have a shiny new WordPress site ready. To test it out, head to your WordPress admin screen. You can access it from the “My Sites” screen by clicking the “Manage site” button:

bluehost website management

The next screen will give you many options, but the Login WordPress button will take you to your admin screen:

wordpress admin interface

On the login screen, enter your credentials and you will be taken to the WordPress dashboard.

wordpress dashboard

You will work almost every day on your website. One of your first tasks, though, is choosing the right theme for your food blog.

3. Choose the right theme

The default setting for WordPress is Simple Action. The idea is to enhance functionality and features through themes and plugins. We’ll get to plugins later, but a theme determines the look of your site and sometimes provides functionality as well.

Choosing the right theme can take you down the proverbial “rabbit hole.” For example, you can search the topic list to find suitable topics, or peruse those topics based on your needs.

However, if you are overwhelmed, pressed for time, or want a referral, you may consider choosing –Florentine:

Florentine theme

This theme costs $59 and is perfect for recipe-based blogging. It has some tips to help you create something your readers will love:

Recipe format to help present your recipes in the best possible way.

Distraction-free mode so your visitors can follow without losing focus.

A built-in newsletter module that helps you collect your visitors’ email addresses.

Once you’ve purchased the theme, installing it is a breeze.

set your theme

After installing the theme, you need to set it up. Many advanced themes require you to enter the license key found in the welcome email. For Florentine, you can enter in the relevant fields on the Appearance > Themes welcome screen:

Subject authorization

This will give you access to updates and support, so this is the recommended step.

Next, you need to design the layout to your liking. This happens in the admin panel, but depending on the theme you choose, it can be custom.

By default, the theme will use the Customizer – a dedicated screen in WordPress located at Appearance > Customize.

Theme appearance customization

As far as Florence is concerned, there are plenty of options here that relate to many aspects of your website. We recommend going over each one carefully to see what they do. No changes are saved when you use the customizer, so you can play around until your heart’s content.

However, once you’re ready, you can publish your changes and review your plugin.

4. Use plugins to implement basic functions

As we pointed out, plugins pin additional functionality to your website. So you will need them to fill in your function settings.

wordpress plugin directory

You can find thousands of plugins for free in the WordPress.org plugin directory, and there are plenty of premium solutions too. You will be able to find a plugin for almost every use case.

In fact, some WordPress plugins are almost essential. Here’s what to do when starting a food blog:

Plugins like Wordfence help keep your site safe from malicious users, although WordPress itself is robust and secure.

Users need to contact you, so a good form plugin like Simple Contact Form Contact Form should be on your list.

Search Engine Optimization (SEO) plugins – Yoast SEO is the go-to – will help you optimize your content for search engines.

Caching helps keep your website speedy, so WP Super Cache or WP Rocket are great value for money.

Before you search for other plugins, go back to Appearance > Themes welcome screen in WordPress for Florentine and look at the plugins section:

Themes require plugins to be installed

Many premium themes will also have some dependency plugins, and in the case of Florentine, these plugins can handle some custom meta boxes, contact forms, optin forms, etc. Before proceeding, you should install these according to the theme welcome screen.

5. Launch your website

By now, you should have your hosting and domain set up, WordPress and themes installed, the correct plugins installed, and your designs in place where you need them.

The final step is to launch your website! This can be as unique as you like, although we recommend that no matter what your goals are, there are a few aspects to be prepared:

Set up social media channels on a website that suits your target user base. If a social media site doesn’t fit your vision, don’t be afraid to skip it.

Use social media to promote your new website and set a regular release schedule.

Collect users’ email addresses to send periodic newsletters. This will give you a direct way to interact with your users and hopefully sell to them in the future.

Most importantly, make sure you publish new articles regularly. There is no substitute for great content, so make this a priority.

Also, remember to engage with your visitors in your article comments. This is another area where you can meet directly with users, so cultivating a community on your website, in your comments, can be a winning strategy.


Blogs are at the heart of WordPress, so you can quickly share your thoughts, opinions, and passions with others. The platform is perfect for almost any type of website you can think of. Food blogging is big business and you can jump on the bandwagon in no time.

This post explains how to create a food blog with WordPress in five steps. Let’s review:

Buy hosting and a domain name.

Go through the WordPress installation process and set up the site.

Choose a recipe theme, such as Florentine, and develop your layout.

Choose and install plugins to help further secure your website and add essential functionality and features.

When you’re ready, launch your website and use social media to promote it.

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