One of the hardest aspects of running an online business is converting your visitors into paying customers. There are so many factors involved that missing a step or two can be forgiven. However, if you are using WordPress to create a funnel, your chances of winning customers are even greater.

For us, WordPress beats the competition when it comes to creating sales funnels. Whether you’re a startup or an enterprise, it’s scalable, flexible and fits your budget.

In this post, we will show you how to create a funnel analysis with WordPress. We’ll outline all the tools you need and walk you through the process.

How to Create a Funnel Analysis with WordPress (Step-by-Step Tutorial)

Quick Start with ClickFunnels

Before we actually get into the article, it’s worth taking a few minutes to talk about ClickFunnels. This is the leading solution for creating repeatable and effective sales funnels. Thousands of users use the tool to generate traffic, customers and revenue.

On paper, it has many exciting and innovative features and functions. E.g:

There is a solid funnel builder with drag and drop functionality.
It offers content marketing built into the platform.
The community is rich and focused.
“Oops, yes!” and more. Column for selecting ClickFunnels. Even so, it didn’t capture 100% of its user base.

Why you want to find a ClickFunnels alternative
Given the great features that ClickFunnels offers, it’s not the only solution on the market. Here are a few reasons:

Price. ClickFunnels are more expensive, which is inevitable. The lowest tier is $97 per month, which isn’t as full-featured as the $297 per month plan.
Ecosystem of ClickFunnels. While closed source all-in-one hosting platforms are great for getting started, you’re locked into ClickFunnels forever. In other words, there is no way to get your business out of ClickFunnels’ system.
Function. ClickFunnels is a “jack of all trades”. So while some features are top notch, others require some work.
its look and design. Just as WordPress sites used to have certain “whistleblower” elements, so too the ClickFunnels site will shout out its name.
To discuss that last point further, if you look at any of the templates or defaults of the ClickFunnels site, they all have an outdated look associated with the entire sales funnel:

So, ClickFunnels has a “spammy” default design, although we admit it’s a successful design. Regardless, there’s a unique combination of reasons why you’d want to create a funnel with WordPress – so let’s discuss that next.

How to Create a Funnel Analysis with WordPress (Step-by-Step Tutorial)

Why you should create a funnel with WordPress

It shouldn’t come as a shock that we think WordPress is number one when building any type of website. Let’s summarize the key aspects:

The WordPress core software is free. Not only does it cost zero to download and use, it’s open source. This means you can control almost every aspect of your website without locking it down.
It can accompany you throughout your business journey. WordPress is great to use as a blogging platform. It’s also a full-featured content management system (CMS) for enterprise-grade websites that get millions of hits per month.

WordPress can be extended with thousands of themes and plugins. In fact, many are free. There’s also a rich premium marketplace for the themes and plugins we’ll discuss throughout this article.

The WordPress community is strong, diverse, and knowledgeable. There are easily accessible support channels and a rich developer network to ensure WordPress is always evolving and improving.
The above is just the tip of the iceberg. Even so, not everyone will use WordPress to create a funnel without investigating the competition. We will focus on this next.

Alternative Solutions to Creating Funnels with WordPress
Competition between any product or service is beneficial. Sales funnels are no exception. We’ve covered landing pages in the past, and in many cases, they can compete with more “traditional” funnel builders.

Nonetheless, we recommend two tools that are closer to WordPress, the first one we’ve already mentioned.

  1. ClickFunnels
    We will not go into the same details as we have already discussed ClickFunnels in this and other articles. Regardless, it’s worth summarizing the appeal of ClickFunnels:

This is an all-in-one funnel builder platform.
Community is designed to help you succeed.
You’ll get a proven system to create, leverage and succeed in sales funnels.
What’s more, getting up and running is a breeze. After completing the registration process, you will perform the following steps:

Navigate to your dashboard and click the Build Funnel button.
From the dialog screen that pops up, select the type of funnel you want to use.
Create your sales funnel using the launch checklist in the funnel builder.
The final step here involves designing squeeze and sales pages, order forms, confirmation and thank you pages. It’s all laid out nicely, and you’ll have your funnel ready and waiting for visitors in no time.

  1. Systeme
    Another solution is Systeme.
    This positions itself as a direct competitor to ClickFunnels and has many of the same features:

A drag-and-drop funnel builder that also doubles as a website builder.
Email and content marketing capabilities.
Built-in tools for selling subscriptions and courses.
Powerful contact management.
In our review, we felt that Systeme did not reach the same users as ClickFunnels. The latter focuses on core concepts, while Systeme wants to be the center of your entire business.

Features and functions a good funnel builder should have
We believe that all good funnel builders should have some constants. Here’s a quick list of what you should be looking for:

A way to design the core elements of a funnel.
The ability to adjust the funnel function.
Features to help you reconnect with people who dropped out of the funnel at some point.
Given that your funnel ends with a sale, you need to be able to add a payment gateway to your website.
We’d also say that good pricing is also important, although it shouldn’t be a prerequisite for a “first vote.” This is because we believe you should pay for a solution that meets your needs.

Even so, budget matters. So once you weigh the rest of the requirements, it should be your deciding factor.

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