If you want your website to rank well in Search Engine Results Pages (SERPs), you need to publish high-quality, relevant Search Engine Optimization (SEO) content. However, determining the correct length for an article can be challenging. This is why learning the optimal word count for SEO is so important.

In this article, we’ll discuss why word count is important for SEO. Then we’ll cover the best word counts for each content type and share some tips for writing better articles.

What is the optimal word count for an article that is good for SEO?

Does word count matter?

There is a lot of debate about whether word count matters for SEO. Some people say that the longer the article, the better. Others argue that it is not the quantity that matters, but the quality of the words. Word count is important, but in reality, it’s a combination of two perspectives.

It helps to understand why word count is important for SEO. Generally, the longer the content, the easier it will be for Google to determine what your article is about. This length helps search engines crawl and interpret the information and rank it in relevant SERPs.

In general, Google tends to favor longer articles. That said, we don’t recommend that you make your article lengthy as a result. Google can tell if your article is mostly fluff. So can your readers.

It is crucial to ensure that you provide relevant and unique information that accurately reflects the title of your article. Otherwise, you risk annoying your users, which doesn’t bode well for your reader engagement or SEO.

Also, the high word count leaves plenty of room for optimization. For example, you’ll have more opportunities to incorporate your target keywords, including long-tail variations, without keyword stuffing. You can also use other content elements to boost SEO, including titles, images, and links.

Finally, longer articles allow you to explore topics in greater depth than the limited word limit. While you can answer some low-content questions, this isn’t necessarily the best approach for all articles and pages.

What is the optimal word count for SEO?

There are some general SEO guidelines and best practices to follow. However, there is not necessarily a one-size-fits-all answer when it comes to word count SEO. Instead, the optimal word count depends on several factors, such as the type of page you create.

Backlinko published a study claiming that the optimal word count for SEO is 1,447. However, that doesn’t mean that writing a 1,500 or 2,000-word article will automatically send your content to the position in the SERPs.

What is the optimal word count for an article that is good for SEO?

Instead, the number is the average word count of the top-ranking pages and articles in Google search results. Therefore, you can use it as a benchmark for your content to measure whether your content provides Google with enough detail and value to rank it.

Let’s see which lengths work best for certain types of content. Again, keep in mind that these are general estimates.

blog post

For most websites, blog posts and articles like this make up the bulk of the content. Typically, they range from 300 to 1,000 words are suitable. However, longer, more in-depth articles, such as tutorials or how-to guides, should be closer to 1,500 words. Recalling this (except in very specific cases for legitimate reasons) tends to make Google and users seem more cautious in articles.

educational content

Educational content tends to be longer simply due to the nature of its material. You are teaching someone an unfamiliar concept, product or process. Therefore, to include clear, thorough explanations and descriptions, it is best to aim for around 2,000 words. Much more than that, your readers and search engines may think you’re glossing over the desired information.

product page

Effective product pages have attractive images and creative copy. However, in order to present your products in a beautiful and concise way, it is best to avoid overly long descriptions: about 300 words is a good word count for a product page. This length leaves plenty of room to describe the product, highlight its unique features and benefits, and combine short-tail and long-tail keywords. But without going into full text mode or keyword stuffing.

news article

News-based content needs to be authentic and direct. There isn’t much room for opinions or comments. Therefore, an ideal news article should be between 500 and 800 words. This length is suitable for fully covering the event and including relevant details and quotes without going off topic.

login page

The main purpose of a landing page is to drive conversions. The focus should be on your call to action (CTA) that directs visitors to you:

Therefore, the optimal SEO word count for your landing page is around 500 words. This length allows you to provide enough information, including keywords, to engage and inform readers. However, it’s still short and sweet enough to cut straight to the point and motivate users to do what they want.

Overall, it’s important to remember that the optimal word count for SEO is how many words it takes to write high-quality and informative content. Writing for your readers should always come first, followed by search engines. Taking this approach can help your SEO rankings improve.

How to achieve your target word count

Deciding how long to publish an article is one thing. However, reaching this length can be challenging. If you’re struggling to hit your word count, consider using some of these tips!

1. Use headings to break down your article into subtopics

One of the best ways to lengthen an article without compromising the user experience (UX) is to divide the content into subsections. You can use headings to organize your articles and improve their scannability:

When you use multiple headings in an article, you can use a specific section for each idea or topic. This structure prevents the article from looking like a long block of text. It also makes it easier to explore each subcategory in more detail.

Including key terms in the title can also help boost your SEO. Remember, there should only be one H1 tag per article. However, you can include as many H2s and H3s as you want. Just keep them in their semantic hierarchy – don’t nest H4 headings under H2, for example. Make sure to drill down on subtopics from H2, then H3, and then H4 if you must. Return to H2 when you enter a new section.

2. Write the tutorial as if you were explaining the concept to the child

When you want to expand your article, it is imperative to flesh out your ideas thoroughly and provide enough detail and explanation. This is especially important when you’re writing a how-to or tutorial-like article.

However, you should consider writing as if you were explaining the instructions to your child. Ask yourself if they will understand the steps required to complete the process. Maybe not the technical details, but the steps themselves. Are they logical and well thought out?

You can make your articles clearer by using simple language, short sentences, and detailing each tutorial step. We recommend breaking these steps down into a list format so that the reader can follow the natural progression of the walkthrough. You might also consider adding pictures or videos to complement your written content.

3. Use research to support your claims

Using research and statistics that support your claims can increase the length and credibility of your article. Including data and research findings can help legitimize your content, highlight key concepts and ideas, and enable readers to explore other topics in greater depth.

We recommend looking for original sources of statistics whenever possible. Additionally, you might consider linking to scholarly texts or authoritative sites to support your claims more effectively.

4. Cut unnecessary text

In most cases, the biggest difficulty in achieving your target word count is making the article longer. However, in some cases you may want to keep the content within a certain length.

In this case, you need to edit your article to cut out the nonsense. When we say “crap,” we mean words that don’t add value to your content. Removing it involves keeping only the most important, engaging and relevant information.

Fortunately, if the article is in English, you can use useful tools like Grammarly or the Hemingway App to cut the crap:

In addition to making your content grammatically correct, these tools can identify long sentences and modify them to improve readability. For example, Hemingway highlighted difficult-to-read sentences and offered suggestions for simplifying them.

We also recommend looking for opportunities to reduce and eliminate duplication. If a phrase or concept requires context or explanation, consider linking to a more in-depth resource covering the topic.

Summary

Consistently publishing new, relevant and high-quality content is the cornerstone of effective online marketing. However, determining the correct length for an article can be confusing. We hope this article has made you consider how best to create your content to attract visitors and search engines at the optimal length.

Considering the length of an article is crucial for search engine visibility. There is no overall best word count for SEO. However, we recommend at least 1,000 words for standard blog posts, 2,000 for long-form content, and 300-500 for news articles or product pages. Ultimately, you should try to cover the topic in a meaningful and thorough way without using irrelevant or repetitive text. Do this and your word count should fit nicely.

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